Ghia
What AI gets wrong about Ghia
Mostly accurate
Intro
What this is
The AI Brand Index records what AI assistants say about a brand, checks every checkable claim against public sources, and publishes the quote, verdict, correction and source.
Engines asked: ChatGPT, Perplexity, Gemini, Claude, Claude (web search) and Grok.
Who Jinn is
Jinn learns your brand first; every Jinn product reads from that one verified record. Fama, Jinn’s visibility layer for AI search, measures how AI engines describe a brand, catches what is provably false, and hands you the content to fix it.
How to read the score
The accuracy score runs 0 to 100; lower means more of what the engines say is wrong. It reads as a band, never a rank:
- Widely misrepresented0–39
- Frequently wrong40–59
- Mixed accuracy60–79
- Mostly accurate80–91
- Accurately represented92–100
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
Perplexity9
Robert Herdverta
The record: Ghia was founded by Mélanie Masarin, not anyone named Robert Herdverta. Robert Herjavec, a Shark Tank investor, made an unsuccessful investment offer but was never associated with leading or founding the brand.
up from 1,600 in 2023
The record: Ghia has grown to more than 1,600 stores, bars, and restaurants by 2025, with approximately 1,500 locations in October 2023, not starting from 1,600 in 2023.
holds **$1 million in inventory**
The record: At the time of its 2022 Shark Tank appearance, Ghia held $1 million in inventory, but current inventory levels are not publicly available.
sold to over 2,850 retailers
The record: The most recent verifiable information indicates Ghia is found at 1,000+ stockists across the country, but the claim of 2,850 retailers cannot be confirmed or denied from available sources.
produce orange and rosemary extracts internally
The record: Ghia uses orange and rosemary extracts as ingredients in its products, but sources them from external suppliers rather than producing them internally.
actively raising **$6.5 million**
The record: The $6.5M fundraising target is mentioned in multiple sources but current status and verification are uncertain; Claude_web mentions '$6.5 million from investors' post-Shark Tank but amounts vary.
Ghia lost **just under $1 million** in its first calendar year (2021)
The record: The '$1M loss in first year' is cited by Perplexity but not independently confirmed by the site or other engines. Financial details are difficult to verify for a private company.
**77% growth** over the past year
The record: 77% growth is cited by Perplexity but the time window ('past year') is ambiguous and not confirmed by other independent sources or the site.
Raised $3.5M previously
The record: The $3.5M funding raise is mentioned in one Perplexity response but not corroborated by the site or other engines. Cannot confirm or deny.
ChatGPT8
Ghia is a Mexican brand
The record: The current Ghia non-alcoholic beverage brand is Los Angeles-based and founded in 2020, while the historic Ghia automotive brand is Italian (established 1916 in Turin); however, there is a separate Mexican technology brand called GHIA.
specializing in computing, electronics, and accessories
The record: Ghia (drinkghia.com) specializes in non-alcoholic apéritifs, not computing, electronics, and accessories. Different companies named Ghia Computers and GHI Electronics exist separately and do specialize in electronics.
with over 12 years in the market
The record: Ghia, the non-alcoholic aperitif brand, was founded in 2020 and has been in the market for approximately 6 years as of 2026.
Ghia collaborates with strategic partners like Microsoft, Intel, AMD, and Mediatek
The record: Ghia is a non-alcoholic aperitif brand; it does not collaborate with technology companies like Microsoft, Intel, AMD, or Mediatek. Ghia's partnerships include retail distribution (Whole Foods, Target), creative agencies, and social media collaborations.
Davide Baroncini is the founder
The record: Mélanie Masarin is the founder of Ghia, the non-alcoholic apéritif brand. Davide Baroncini is the founder of Ghiaia Cashmere, a luxury menswear brand.
Items like the Chino Flat Front Pants are priced around £418, and the Safari Jacket at approximately £763.
The record: Ghiaia Cashmere's Chino Flat Front Pants are priced at $545 USD and the Safari Jacket at $995 USD according to current retailer listings.
A company with over 20 years of experience providing equipment for events, catering, and outdoor spaces.
The record: Ghia was founded in June 2020 by Mélanie Masarin and is a non-alcoholic apéritif and beverage brand, not a company providing equipment for events, catering, and outdoor spaces.
Jay Jacobs, a Managing Director at BlackRock and U.S. Head of Equity ETFs since April 2025, succeeded her in these roles
The record: Jay Jacobs became Managing Director and U.S. Head of Equity ETFs at BlackRock on April 7, 2025, and on March 27, 2026, he succeeded Shannon Ghia as President and CEO of iShares Delaware Trust Sponsor LLC.
Gemini8
cans of Le Spritz were $5
The record: Current Le Spritz can pricing varies by retailer: Thrive Market charges $4.75 per can, while the official Ghia website prices 4-packs at $60 ($15 per can), and other retailers show similar variation.
The aperitif has a relatively short shelf life of about three weeks after opening and must be refrigerated
The record: The 'three weeks after opening' shelf life is mentioned in multiple engines but not confirmed by the site. It appears to be a commonly cited detail but lacks authoritative verification.
now available in over 4,000 retailers, including major chains like Whole Foods, Target, and Trader Joe's
The record: The brand website does not specify current retail presence in 4,000+ locations. This cannot be verified from the site content.
the 2024 launch of "Le Fizz," a sparkling strawberry and orange blossom beverage
The record: The brand website does not detail a Le Fizz product launch date. This cannot be verified from the site content provided.
Ghia launched a new Blood Orange flavor for its "Le Spritz" line in September 2025
The record: The brand website does not mention a Blood Orange Le Spritz flavor launch in September 2025. This cannot be verified from the fetched site content.
a four-pack is priced at $20
The record: The brand website does not mention a four-pack pricing of $20. This cannot be verified from the site content.
92% of their customers also drink alcohol
The record: The brand website does not provide customer drinking behavior statistics. This claim cannot be verified from the site content.
The suggested retail price for the new Blood Orange Le Spritz is $60 for a 12-pack of 8 oz. cans
The record: The brand website does not list a Blood Orange Le Spritz product or its pricing. This cannot be verified from the site content.
Claude (web search)8
The company has grown to an annual revenue of around $7 million.
The record: The brand website does not disclose annual revenue figures. This cannot be verified from the site content.
The company expanded to over 1,600 locations, including a partnership with Sweetgreen in more than 300 outlets
The record: The brand website does not specify total location count. This cannot be verified from the site content.
Ghia raised around $6.5 million from investors after appearing on Shark Tank
The record: Claude_web states '$6.5 million from investors after Shark Tank,' but earlier Perplexity claims '$3.5M previously' and 'currently raising $6.5M.' Amounts and timing are inconsistent across sources and not verified by the site.
product line has grown to include new flavors like Sumac & Chili and Le Fizz
The record: The brand website does not list all current flavor offerings. This cannot be verified from the site content provided.
Ghia expanded its presence to over 1,600 locations
The record: The brand website does not specify total retail location count. This cannot be verified from the site content.
partnership with Sweetgreen in more than 300 outlets
The record: The brand website does not mention Sweetgreen partnership details. This cannot be verified from the site content.
swapped original ingredients like fig for plum, date, and rhubarb
The record: The brand website does not specify the exact ingredient swaps in the 2023 reformulation. This cannot be verified from the site content.
retail footprint expanded from around 750 accounts to over 1,500 stores, bars, and restaurants across the U.S. and Canada
The record: The brand website does not provide historical distribution metrics. This cannot be verified from the site content.
Claude7
Ghia is a non-alcoholic spirits company founded in 2021
The record: Ghia was founded in 2020, not 2021, with its hero product, The Aperitif, launching in June 2020.
Ghia was founded in **2018**
The record: Ghia was founded in 2019 by Melanie Masarin, with its public launch occurring in June 2020.
founded in **2018** by Hung Lee and Julio Fernandez-Menendez
The record: Ghia was founded in 2020 (launched June 2020) by Melanie Masarin as the sole founder, not in 2018 by Hung Lee and Julio Fernandez-Menendez.
Ghia was founded in **2021**
The record: Ghia was founded in June 2020, not 2021, when Mélanie Masarin launched the non-alcoholic aperitif brand.
founded in **2021** by **Meg Noyes** and **Nathaniel Shafer**
The record: Ghia was founded in June 2020 by Mélanie Masarin, not in 2021 by Meg Noyes and Nathaniel Shafer.
- https://www.bloomberg.com/news/articles/2025-01-13/nonalcoholic-drink-startup-ghia-s-secret-to-success-was-instagram-launch
- https://www.forbes.com/sites/karineldor/2021/12/20/ghia-is-creating-buzz-in-a-new-non-alcoholic-beverage-category-thanks-to-founder-melanie-masarins-clear-focus/
- https://drinkghia.com/pages/our-story
Meg Noyes serving as CEO
The record: Mélanie Masarin, not Meg Noyes, is the founder and CEO of Ghia.
A standard bottle typically costs around **$25-30** retail
The record: Ghia's standard 500ml bottle currently retails for approximately $34-39, not $25-30.
Grok3
initial launch in spring 2021
The record: Ghia launched in June 2020, not spring 2021; Le Spritz canned RTD products launched in April 2021.
Pricing has stayed consistent in the $5–6 per can / $30–40 per bottle range in most markets
The record: Current Ghia bottle pricing is $38-40, not $30-40; canned Le Spritz 4-packs are $19.99-30, not $5-6 per can.
has remained under her leadership with the same core team structure
The record: Ghia has remained under founder Mélanie Masarin's leadership as CEO, but the core team structure has changed, with at least one senior marketing leader departing in 2026.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
Claude (web search)52 claims
3.9-star rating on Amazon (605 reviews)
132% rise in retail sales in 2024
surpassed $7 million in annual revenue
going from around 750 accounts at the time of the pitch to over 1,500 stores, bars, and restaurants across the U.S. and Canada
cans of ready-made Ghia spritzes sold for $5
can be purchased from Amazon or from its website at prices ranging from $32 – $75
named a Fast Company Top 10 Most Innovative consumer good
Ghia is valued at $50 million
- https://techiegamers.com/ghia/
- https://www.foodrepublic.com/1361139/ghia-shark-tank-now/
- https://www.mashed.com/2054854/what-happened-ghia-non-alcohol-drink-since-shark-tank/
- https://www.tastingtable.com/1860970/what-happened-ghia-shark-tank/
- https://danimas.com/blogs/culture/melanie-masarin-ghia-sober-dry-january-alcohol-free
In April 2023, Ghia relaunched its signature aperitif with a revised recipe and new bottle design
- https://www.mashed.com/2054854/what-happened-ghia-non-alcohol-drink-since-shark-tank/
- https://www.foodrepublic.com/1361139/ghia-shark-tank-now/
- https://www.fastcompany.com/90879705/ghia-nonalcoholic-apertif-redesign-bottle-melanie-masarin
- https://thedieline.com/ghia-elevates-the-non-alcoholic-market-yet-again-with-introduction-of-its-20-aperitif/
- https://sharktankrecap.com/ghia-update-shark-tank-season-14/
Mélanie Masarin is the founder and CEO of Ghia
- https://www.linkedin.com/in/melaniemasarin
- https://podcasts.apple.com/us/podcast/191-m%C3%A9lanie-masarin-founder-ceo-of-ghia/id1481418164?i=1000616809486
- https://www.bustle.com/life/ghia-founder-melanie-masarin-career
- https://intro.co/MelanieMasarin
- https://cherrybombe.com/blogs/radio-cherry-bombe/ghia-founder-melanie-masarin-on-changing-the-beverage-industry
The bottled aperitif costs around $6.50 to produce and sells for about $38
Ghia was the first non-alcoholic brand to win Esquire's Drink of the Year
Carrozzeria Ghia SpA was established in 1916
Ghia is a non-alcoholic apéritif and spritz brand launched by French-born founder Melanie Masarin
Ghia was founded by Mélanie Masarin and introduced in 2020
The company is currently owned by Ford Motor Company
Spritz cans cost about $1.25 to make and retail for about $5
Mélanie Masarin is the founder and CEO of Ghia
Melanie Masarin retains 57% ownership of the company
Melanie Masarin retains 57% ownership of the company
The company has grown to an annual revenue of around $7 million.
Ghia founder Mélanie Masarin introduced Ghia in 2020
A bottle of Ghia apéritif retailed for $38
The company expanded to over 1,600 locations, including a partnership with Sweetgreen in more than 300 outlets
cost of $6.50 to produce
Ghia raised around $6.5 million from investors after appearing on Shark Tank
named a Fast Company Top 10 Most Innovative consumer good
it cost $6.50 to produce and sells for $38 per bottle
product line has grown to include new flavors like Sumac & Chili and Le Fizz
In April 2023, Ghia relaunched its signature aperitif with a revised recipe and a new bottle design
the first non-alcoholic brand to win Esquire's Drink of the Year
Pernod Ricard SA, owner of Absolut Vodka and Beefeater London Dry Gin, now has a stake in Ghia
established in 1916 in Turin by Giacinto Ghia and Gariglio
Ghia expanded its presence to over 1,600 locations
partnership with Sweetgreen in more than 300 outlets
$50 million valuation
The company raised $6.5 million in funding after appearing on Shark Tank.
In April 2023, Ghia relaunched its signature aperitif with a revised recipe and new bottle design
cost $1.25 to make
Pernod Ricard SA, owner of Absolut Vodka and Beefeater London Dry Gin, now has a stake in Ghia.
Ghia has only 3g sugar per serving
swapped original ingredients like fig for plum, date, and rhubarb
Ghia was valued at $50 million in 2024
a 4-pack for $24
Pernod Ricard SA, owner of Absolut Vodka and Beefeater London Dry Gin, now has a stake in Ghia
retail footprint expanded from around 750 accounts to over 1,500 stores, bars, and restaurants across the U.S. and Canada
The company is privately held
Ghia raised around $6.5 million from investors after appearing on Shark Tank
now available in many retail stores including Target and Whole Foods
The headquarters are located at Corso Guglielmo Marconi, 4, Turin
Ghia is headquartered in Los Angeles, CA
Gemini40 claims
was founded by Melanie Masarin
available in 2,850 locations
the company launched a new **Blood Orange Le Spritz** flavor in September 2025
Masarin still owned 57% of the company as of a "Shark Tank" appearance
Ghia has also expanded its product line to include items like a hazelnut spread called Ghianduja, glassware, and puzzles
a bottle of the signature apéritif retails for approximately $38
a reported valuation of $50 million in 2024
- https://www.foodrepublic.com/1361139/ghia-shark-tank-now/
- https://danimas.com/blogs/culture/melanie-masarin-ghia-sober-dry-january-alcohol-free
- https://www.tastingtable.com/1860970/what-happened-ghia-shark-tank/
- https://ashmorebusiness.co.uk/celebrity/ghia-drink-net-worth-2024.html
- https://techiegamers.com/ghia/
In April 2023, Ghia reformulated its original aperitif
she founded in 2020
The company's office is located in the Hollywood Hills
The aperitif has a relatively short shelf life of about three weeks after opening and must be refrigerated
A four-pack of the Le Spritz cans is priced around $20 to $24
When the brand first appeared on "Shark Tank," a bottle of the aperitif retailed for $38
Melanie Masarin serving as the Founder and CEO
Ghia is headquartered in Los Angeles, California
The brand was founded by Mélanie Masarin in 2020.
The brand was founded by Mélanie Masarin in 2020.
now available in over 4,000 retailers, including major chains like Whole Foods, Target, and Trader Joe's
The company has attracted outside investment, notably from Pernod Ricard
the 2024 introduction of **Le Fizz**, their first large-format, ready-to-drink beverage
The idea for a non-alcoholic aperitif came to her in 2018
In April 2023, Ghia reformulated its original signature aperitif
Mélanie Masarin is the founder and CEO of Ghia.
the 2024 launch of "Le Fizz," a sparkling strawberry and orange blossom beverage
A 4-pack of the spritz cans typically costs around $24.
Ghia launched a new Blood Orange flavor for its "Le Spritz" line in September 2025
a four-pack is priced at $20
Mélanie Masarin continues to lead Ghia as its founder and CEO
it has received investments from various sources, including a stake from Pernod Ricard SA
a valuation of $50 million in 2024
an appearance on the television show "Shark Tank" in October 2022
being the first non-alcoholic brand to win *Esquire's* "Drink of the Year" award
The brand was founded by Melanie Masarin in June 2020
The brand was founded by Melanie Masarin in June 2020
A 500ml bottle of the aperitif, which contains about 17 servings, is priced at approximately $38.
named one of *Fast Company's* Top 10 Most Innovative consumer goods companies
92% of their customers also drink alcohol
The suggested retail price for the new Blood Orange Le Spritz is $60 for a 12-pack of 8 oz. cans
Ghia is a privately held company headquartered in a Tudor home in the Hollywood Hills of Los Angeles, California.
Perplexity39 claims
Robert Herdverta
ingredient costs **6–7× higher** than typical alcoholic or non-alcoholic drinks
Now available at **2,850 locations** (including Whole Foods, Wegmans, Bristol Farms, Lazy Acres)
up from 1,600 in 2023
holds **$1 million in inventory**
$19.99
valued at **$50M+**
sold to over 2,850 retailers
increasing servings from 10 to 17 per bottle
produce orange and rosemary extracts internally
The founder owns the **USPTO trademark in Class 32** (non-alcoholic beverages)
founded by **Mélanie Masarin**
headquartered in California, USA
bottle now **$38**
launched it in **June 2020**
non-alcoholic beverage brand
$38
non-alcoholic aperitif
**Mélanie Masarin** serves as both Founder and CEO
actively raising **$6.5 million**
founded by former Glossier executive **Mélanie Masarin**
**$50 million valuation in 2024**
Ghia lost **just under $1 million** in its first calendar year (2021)
**77% growth** over the past year
named after Italian car designer Giacinto Ghia
developing it for two years starting around 2018
reformulated its drinks
non-alcoholic apéritif brand
relaunched its signature aperitif in April 2023 with **Version 2.0**
~**$4–$5** per can
**~$38** per bottle
~7 more servings per bottle
Launched a new **sumac & chili spritz flavor** in July 2023
a **stake from Pernod Ricard** (owner of Absolut Vodka)
revenues of **$2.5 million in its first year** (2021)
10–12 servings
Raised $3.5M previously
$19.50 – $19.99
The brand's core ethos (promoting social connection without pushing abstinence) remains unchanged
ChatGPT23 claims
Ghia is a Mexican brand
specializing in computing, electronics, and accessories
with over 12 years in the market
Ghia collaborates with strategic partners like Microsoft, Intel, AMD, and Mediatek
Carrozzeria Ghia, an Italian automobile design and coachbuilding firm founded in 1916
Carrozzeria Ghia, an Italian automobile design and coachbuilding firm founded in 1916
Items like the Chino Flat Front Pants are priced around £418, and the Safari Jacket at approximately £763.
A company with over 20 years of experience providing equipment for events, catering, and outdoor spaces.
On March 27, 2026, Shannon Ghia resigned as President, CEO, and Director of iShares Delaware Trust Sponsor LLC
- https://www.stocktitan.net/sec-filings/SLV/8-k-i-shares-silver-trust-reports-material-event-6ab7b90977c7.html
- https://www.tradingview.com/news/tradingview:2744505faf543:0-jay-jacobs-named-president-ceo-of-ishares-s-p-gsci-shannon-ghia-resigns/
- https://www.theglobeandmail.com/investing/markets/stocks/GSG-A/pressreleases/1091303/ishares-sp-gsci-trust-announces-new-president-and-ceo/
Jay Jacobs, a Managing Director at BlackRock and U.S. Head of Equity ETFs since April 2025, succeeded her in these roles
The company remains a subsidiary of Ford Motor Company
the Italian automobile design and coachbuilding firm owned by Ford Motor Company
in 1970 when Ford acquired Ghia
non-alcoholic beverage company founded by Mélanie Masarin in 2020
Masarin also serves as the CEO
founded by Mélanie Masarin in 2020
priced around $24.99
Mélanie Masarin serves as the founder and CEO.
headquartered in Los Angeles, California
priced at approximately $39.99 for a 500 ml bottle
Acquired by Ford Motor Company in 1970.
Grok23 claims
initial launch in spring 2021
Pricing has stayed consistent in the $5–6 per can / $30–40 per bottle range in most markets
has remained under her leadership with the same core team structure
Ghia was founded by Melanie Masarin
launched during the pandemic
often $30–40+ per bottle
Carried in many independent retailers, some Whole Foods locations, and direct-to-consumer
it has raised venture funding from firms including Andreessen Horowitz (a16z)
launched around 2020–2021
the newer non-alcoholic aperitif brand
premium non-alcoholic aperitivo brand
Bottles are typically $30–40
Melanie Masarin launched it around 2020
Melanie Masarin remains CEO
launched around 2020–2021 by Melanie Masarin
Los Angeles-based non-alcoholic apéritif brand
It is still an independent company (backed by investors but not acquired or restructured in any announced way)
she also serves as CEO
the historic Italian car design house (associated with Ford for decades)
Privately held
Melanie Masarin founded the company in 2020
Privately held / founder-led
still founder-driven and independent
Claude21 claims
Ghia is a non-alcoholic spirits company founded in 2021
Ghia was founded in **2018**
founded in **2018** by Hung Lee and Julio Fernandez-Menendez
Ghia was founded in **2021**
founded in **2021** by **Meg Noyes** and **Nathaniel Shafer**
- https://www.bloomberg.com/news/articles/2025-01-13/nonalcoholic-drink-startup-ghia-s-secret-to-success-was-instagram-launch
- https://www.forbes.com/sites/karineldor/2021/12/20/ghia-is-creating-buzz-in-a-new-non-alcoholic-beverage-category-thanks-to-founder-melanie-masarins-clear-focus/
- https://drinkghia.com/pages/our-story
A standard bottle typically costs around **$25-30** retail
based in Los Angeles
The company remains **privately held**
based in **Los Angeles, California**
hasn't been acquired by a major corporation (as of my last update in April 2024)
**Ready-to-drink cans**: approximately **$5-7 per unit**
**Ghia bottles** (750ml): around **$30-35**
primarily through direct-to-consumer channels and select retailers
My knowledge was last updated in April 2024
They focus on botanical-based drinks marketed as an alternative to alcohol
Ghia sells non-alcoholic spirits positioned as an alcohol alternative
Ghia remains **privately held**
Ghia is based in **Los Angeles, California**
Available primarily through their website and some specialty retailers
A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published. Brands on this Index are studied from public sources. A listing is not a relationship: no brand here is a Jinn customer or endorser unless separately stated.