Liquid I.V.
What AI gets wrong about Liquid I.V.
Mostly accurate
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
The Better Business Bureau (BBB) gives Liquid I.V. an F rating
The record: Liquid I.V. has a D rating from the BBB, not an F rating.
The Better Business Bureau (BBB) has assigned the company an F rating
The record: Liquid I.V. has a D rating from the BBB, not an F rating, due to unresponded complaints and the length of time the company has been in operation.
now accounts for over 30% of their total sales
The record: The claim is incomplete and lacks specificity. Web sources show Liquid I.V.'s entire product portfolio is classified as a single 'Care Products' category (100% of sales), with no publicly available breakdown indicating any product line accounts for over 30% of total sales.
owned by Essentia Water Company (which is backed by PepsiCo as of 2021)
The record: Liquid I.V. is owned by Unilever, which acquired the brand in October 2020; Essentia Water is owned by Nestlé, not PepsiCo, having been acquired by Nestlé in March 2021.
- https://www.unileverusa.com/news/press-releases/2025/unilever-celebrates-liquid-iv-production-at-jefferson-city-factory/
- https://www.cbinsights.com/company/liquid-iv
- https://www.foodbusinessnews.net/articles/18112-nestle-acquires-functional-water-brand
- https://www.fooddive.com/news/nestle-buys-functional-beverage-maker-essentia-water/596243/
backed by PepsiCo as of 2021
The record: Liquid I.V. was acquired by Unilever in September 2020, not backed by PepsiCo.
Owned by PepsiCo (acquired 2021)
The record: Liquid I.V. was acquired by Unilever in September 2020, not PepsiCo in 2021.
- https://www.unilever.com/brands/beauty-wellbeing/liquid-iv/
- https://www.unilever.com/news/press-and-media/press-releases/2020/unilever-to-acquire-liquid-iv/
- https://mergr.com/company/liquid-i.v.
- https://www.beveragedaily.com/Article/2024/07/24/Liquid-I.V.-on-building-a-beverage-brand-and-leading-a-team/
- https://pitchbook.com/profiles/company/112924-99
acquired 2021
The record: Liquid I.V. was acquired by Unilever in October 2020, not 2021.
Its headquarters are located in Marina del Rey, California
The record: Liquid I.V.'s headquarters are currently located in El Segundo, California, not Marina del Rey; the company moved to El Segundo around 2018.
Its headquarters are located in Marina del Rey, California
The record: Liquid I.V.'s headquarters are currently located in El Segundo, California, not Marina del Rey.
- https://craft.co/liquid-i-v/locations
- https://leadiq.com/c/liquid-iv/5a1dae0d2300005a00a43fe0
- https://pitchbook.com/profiles/company/112924-99
- https://www.datanyze.com/companies/liquid-iv/357546964
- https://www.glassdoor.com/Location/Liquid-I-V-El-Segundo-Location-EI_IE4216098.0,10_IL.11,21_IC1146779.htm
remains the company's **CEO**
The record: Mike Keech is the current CEO of Liquid I.V. (since December 2020), while Brandin Cohen is a co-founder. The claim is incomplete and cannot be verified without specifying which individual it refers to.
a 10-count of the Sugar-Free Energy Multiplier at Target is listed at $16.69
The record: The 10-count of the Sugar-Free Energy Multiplier at Target is currently on sale for $14.18, with a regular price of $16.69.
a 30-count pack of the Hydration Multiplier can be found for around $19.99
The record: A 30-count pack of the Hydration Multiplier currently retails for approximately $21-$28 across major retailers including Liquid I.V.'s official site ($27.99), Walmart ($21.97), and Costco ($20.49-$21).
founded in 2012 by Evan Ayer, Derrick Alevi, and Sam Carlson
The record: Liquid I.V. was founded in 2012 by Brandin Cohen, Hayden Fulstone, and Cameron Killeen, not Evan Ayer, Derrick Alevi, and Sam Carlson.
Headquartered in Santa Monica, California
The record: Liquid I.V. is headquartered in El Segundo, California, not Santa Monica, California.
Liquid I.V. is owned by **Nestlé**, which acquired the company in 2021
The record: Liquid I.V. is owned by Unilever, which acquired the company in 2020, not Nestlé in 2021.
acquired the company in 2021 for approximately $1 billion
The record: Liquid I.V. was acquired by Unilever in 2020 for approximately $500 million, not $1 billion.
- https://inthemoneyhq.com/p/when-some-100m-brands-become-1b-platforms-and-others-break
- https://www.pantry.ai/blog/liquidiv
- https://www.bevnet.com/news/2020/liquid-i-v-acquired-by-unilever-for-undisclosed-fee/
- https://www.unilever.com/news/press-and-media/press-releases/2020/unilever-to-acquire-liquid-iv/
founded in 2012 by Pranav Vora and Ryan Dorsey
The record: Liquid I.V. was founded in 2012 by Brandin Cohen, with co-founders Cameron Killeen and Hayden Fulstone.
The company is based in Santa Monica, California.
The record: Liquid I.V. is headquartered in El Segundo, California, not Santa Monica, California.
Liquid I.V. was acquired by Nestlé in 2021
The record: Liquid I.V. was acquired by Unilever on September 1, 2020, not by Nestlé in 2021.
acquired by Nestlé in 2021 for approximately $1 billion
The record: Liquid I.V. was acquired by Unilever (not Nestlé) in 2020 for approximately $500-525 million (not $1 billion).
Liquid I.V. was acquired by Nestlé in 2021
The record: Liquid I.V. was acquired by Unilever on September 2, 2020, not by Nestlé in 2021.
ready-to-drink versions are also available at higher price points (around $3-5 per bottle)
The record: Liquid I.V. primarily sells electrolyte drink mix in powder packets and sticks that require mixing with water, not ready-to-drink bottled versions. The brand has only discussed RTD format hypothetically.
Brandin Cohen is the CEO of Liquid I.V.
The record: Mike Keech became CEO of Liquid I.V. in 2020 following Unilever's acquisition; Brandin Cohen is the founder.
Brandin Cohen, who remains as Chief Executive Officer and Founder
The record: Brandin Cohen is the founder of Liquid I.V., but Mike Keech has been the CEO since 2020 when Unilever acquired the company.
led by Brandin Cohen, who remains as Chief Executive Officer
The record: Mike Keech is currently the CEO of Liquid I.V., while Brandin Cohen serves as Founder.
Founded in 2012 by Mike Lee (with early involvement from his sister Lauren Lee).
The record: Liquid I.V. was founded in 2012 by Brandin Cohen, along with co-founders Hayden Fulstone and Cameron Killeen; no evidence supports founding involvement by anyone named Mike Lee or Lauren Lee.
Founded in 2012 by Mike Lee (with early involvement from his sister Lauren Lee).
The record: Liquid I.V. was founded in 2012 by Brandin Cohen, along with co-founders Cameron Killeen and Hayden Fulstone; there is no evidence that Mike Lee or Lauren Lee were founders or had early involvement.
In September 2020, Unilever acquired the company (reportedly for ~$1.4 billion).
The record: Unilever acquired Liquid I.V. in September 2020 for an undisclosed amount; reports estimate the acquisition price at approximately $500 million, not $1.4 billion.
- https://www.unilever.com/news/press-and-media/press-releases/2020/unilever-to-acquire-liquid-iv/
- https://www.bevnet.com/news/2020/liquid-i-v-acquired-by-unilever-for-undisclosed-fee/
- https://www.pantry.ai/blog/liquidiv
- https://subscribe.2xecommerce.com/p/issue-no-13-liquid-i-v-500-million-exit-playbook
Unilever acquired the company in October 2020 (reported purchase price ≈ $1.7 billion).
The record: Unilever acquired Liquid I.V. in October 2020, but reported estimates place the purchase price at approximately $500-$525 million, not $1.7 billion.
manufacturing cost of **$0.14**
The record: Manufacturing cost of $0.14 per packet is speculative without official brand disclosure.
The founding team (Mike Holtz and others)
The record: Liquid I.V. was founded by Brandin Cohen, Hayden Fulstone, and Cameron Killeen, not by Mike Holtz and others.
founder Mike Lee transitioned out of day-to-day operations
The record: Liquid I.V. was founded by Brandin Cohen in 2012, not by someone named Mike Lee. Mike Keech is the current CEO (since 2020), not the founder.
their Hydration Multiplier product holds a 4.6 out of 5 rating based on over 273,650 reviews
The record: Amazon review counts vary by source; claude_web reports 'more than 100,000 reviews' with 4.5–4.7 stars, while this claim specifies 4.6 stars and 273,650 reviews—exact figures cannot be corroborated across engines.
8–10 count box: $15–20 ($1.80–2.50 per packet)
The record: Liquid I.V. pricing varies by retailer and package type; while some sources cite per-packet costs of $1.50-$1.56, specific pricing for 8-10 count boxes could not be definitively confirmed across all retailers.
In August 2025, Liquid I.V. hired Greg Casto as senior director and head of communications
The record: Greg Casto was hired as senior director and head of communications at Liquid I.V. in March 2025, not August 2025.
launching in the UK, Canada, China, Australia, Mexico, the Netherlands, and most recently in several other European countries including Spain, Germany, and France in July 2026
The record: In July 2026, Liquid I.V. launched in Spain, Germany, France, Sweden, and Iceland as part of its European expansion, building on existing presence in the UK and Italy.
- https://www.prnewswire.co.uk/news-releases/liquid-iv-expands-across-europe-powering-the-global-rise-of-powdered-hydration-302813358.html
- https://finance.yahoo.com/healthcare/articles/unilever-takes-liquid-iv-more-141742997.html
- https://www.foodanddrinktechnology.com/news/68346/liquid-i-v-powers-the-rise-of-powdered-hydration/
In September 2020, Unilever acquired the company (reportedly for ~$1.4 billion).
The record: Unilever acquired Liquid I.V. in October 2020 (announced in September 2020) for an undisclosed price; estimates suggest approximately $500 million, not $1.4 billion.
In September 2020, Unilever acquired the company (reportedly for ~$1.4 billion).
The record: Unilever acquired Liquid I.V. in September 2020, but the actual acquisition price was estimated at approximately $500-525 million, not $1.4 billion; Unilever never officially disclosed the exact deal terms.
- https://www.unilever.com/news/press-and-media/press-releases/2020/unilever-to-acquire-liquid-iv/
- https://www.bevnet.com/news/2020/liquid-i-v-acquired-by-unilever-for-undisclosed-fee/
- https://www.pantry.ai/blog/liquidiv
- https://inthemoneyhq.com/p/when-some-100m-brands-become-1b-platforms-and-others-break
aiming to reach **2 million people with increased access to clean water by 2026**
The record: Multiple engines reference a goal to reach '2 million people' by 2026, but the exact wording and current status cannot be verified against official brand communications.
The brand is on track to be worth $1 billion
The record: $1 billion valuation is aspirational/projected and not independently verified.
A class-action lawsuit filed in November 2025
The record: Gemini dates a slack-fill lawsuit to November 2025, but this date cannot be verified as complete or accurate against independent sources.
founded the company at age 24
The record: Age claim not confirmed across sources.
The products contain a significant amount of sodium (500mg, 22% of the daily value)
The record: Sodium content of 500mg (22% DV) is cited in one engine; other engines do not independently verify this specific figure.
newer packaging showing **more sugar** (increased by 2 grams to 13g)
The record: Claim of sugar increase in newer packaging is reported by consumers but not officially confirmed by brand.
sugar-free line was also rolled out in the UK
The record: Gemini reports UK rollout of sugar-free line; claude_web mentions general UK launch but does not specifically confirm sugar-free expansion timing.
Stacey Andrade-Wells remains Chief Marketing Officer
The record: No corroboration found for Stacey Andrade-Wells as Chief Marketing Officer across multiple sources.
failure to respond to nine complaints
The record: The number of unresolved BBB complaints is not consistently reported across engines; claude_web does not specify the count.
Liquid I.V.'s current return and refund policy allows for returns within a specified timeframe, typically 30 to 60 days, for products purchased directly from their website
The record: Return policy details (30-60 days) not independently verified in provided sources.
The original formula contains 11 grams of sugar
The record: Gemini reports 11g sugar in the original formula; perplexity reports 10g. The variation may reflect different product lines or formulation changes; no definitive single value is confirmed.
Unilever has dubbed Liquid I.V. a "Power Brand" and is aiming to make it a $1 billion brand in the near future
The record: claude_web reports Unilever's goal to make Liquid I.V. a '$1 billion brand,' but this specific claim is not corroborated by other engines and cannot be independently verified.
This quarterly membership, which began testing in early 2023, gives members a 20% discount on every order, along with other perks, for a fee of $5 every three months
The record: Membership program details ($5 quarterly for 20% discount) lack independent corroboration across multiple sources.
acquired by Unilever in September 2020 for ~$1.7 billion
The record: Acquisition price of ~$1.7 billion is not independently confirmed across sources; often reported as 'undisclosed.'
Another proposed class-action lawsuit from January 2024
The record: Gemini dates a preservatives lawsuit to January 2024; this aligns partially with claude_web's reference to a preservatives lawsuit, but the exact filing date is not independently corroborated.
**Brandin Cohen** (started at age 24)
The record: Age 24 at founding is mentioned in Perplexity but not confirmed elsewhere.
Hydration Multiplier, is available in **17 flavors**
The record: Perplexity states 17 flavors; gemini reports the company has expanded product lines significantly, but the exact current flavor count is not consistently reported.
a 2024 analysis noted a historical **970% markup** ($0.14 manufacturing cost vs. $1.50 retail price)
The record: Markup calculation is unverifiable without access to current manufacturing cost and retail price confirmation from brand.
Liquid I.V. announced the launch of Energy Multiplier Sugar-Free
The record: Energy Multiplier Sugar-Free launch announcement not corroborated across multiple independent sources.
The brand has completed 15 clinical studies
The record: Claim of 15 completed clinical studies unverified across sources.
Unilever bought the company (reported ~$350–$500M range depending on sources at the time)
The record: Grok reports acquisition price of '$350–$500M range depending on sources'; no other engine provides specific acquisition price figures.
Employee reviews on Glassdoor reflect a 2.7 out of 5 rating, with 35% indicating they would recommend the company to a friend
The record: Glassdoor ratings vary slightly across engines (2.6, 2.7 reported); the specific claim of 35% recommendation rate is not corroborated elsewhere.
costing approximately **$1.56 per serving**
The record: Price per serving is reported variously ($1.56, $1-2+); exact pricing depends on bulk purchase and retailer.
in 2024, Unilever pledged $80 million to expand Liquid I.V. production in the US
The record: claude_web reports Unilever pledged $80 million for US production expansion in 2024, but this specific figure and date cannot be independently corroborated by other engines.
Liquid I.V. hired Greg Casto as senior director and head of communications in August 2025
The record: Greg Casto hire in August 2025 appears in one web source; insufficient independent corroboration.
1% of Liquid I.V.'s revenue going to its Impact Program to fund clean water solutions
The record: Specific Impact Program revenue percentage (1%) not independently corroborated.
In July 2026, Liquid I.V. announced launches in Spain, Germany, France, Sweden and Iceland, marking the brand's expansion to 15 markets globally
The record: July 2026 expansion announcement to Spain, Germany, France, Sweden, Iceland lacks independent corroboration; date is in future relative to April 2024 Claude cutoff.
The brand also launched a permanent Sugar Free Ring Pop Cherry product at $24.99 per 14-count bag
The record: Sugar Free Ring Pop Cherry product at $24.99 appears in one source; no independent confirmation.
unit pricing and pack sizes have been adjusted several times since 2021–2022
The record: General statement about pricing adjustments since 2021-2022 not corroborated with specific examples or dates.
products now available in the US, Australia, Canada, China, Mexico, Italy, and the UK
The record: Multiple engines confirm expanded distribution, but the exact list of countries and timing vary slightly across sources.
Individual packets run $1-2+ depending on bulk purchase
The record: Price range of $1-2+ per packet is consistent with other engines' reports, but exact pricing depends on retailer and bulk purchase.
Their subscription policy offers flexibility, allowing customers to make changes to their orders, pause, or cancel their subscriptions at any time through their online dashboard
The record: Subscription policy flexibility claims not independently corroborated in brand materials or multiple sources.
The retail price is **$1.50 per packet**
The record: Individual packet pricing varies by retailer and product line; $1.50 is illustrative but not universally confirmed.
Liquid I.V. launched its Sugar-Free range in India in June 2026, introduced by Hindustan Unilever Limited
The record: India Sugar-Free launch in June 2026 by Hindustan Unilever appears in one source only; insufficient confirmation.
Liquid I.V. partnered with Sony Pictures as the exclusive functional hydration partner of Spider-Man: Brand New Day, with limited-edition Spider-Man collaboration products available from June through August 2026
The record: Spider-Man: Brand New Day partnership with Sony Pictures (June-August 2026) lacks independent corroboration.
newer packaging has **more sugar (13g vs. 11g)**
The record: Specific sugar content change (13g vs. 11g) reported by consumers but not officially confirmed by brand.
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
founded in 2012
sold in over **80,000 retail stores**
The company was founded in 2012
$55 – $65
Liquid I.V. was founded in 2012
joined December 2020
Los Angeles, California
The Better Business Bureau (BBB) gives Liquid I.V. an F rating
In June 2026, Liquid I.V. faced class action lawsuits
- https://lawfold.com/liquid-iv-class-action-lawsuit/
- https://topclassactions.com/lawsuit-settlements/consumer-products/food/liquid-i-v-class-action-claims-product-falsely-advertised-as-containing-no-preservatives/
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/liquid-i-v-sued-for-selling-half-empty-drink-mix-packets/
- https://www.law360.com/articles/1782496/unilever-sued-over-no-preservatives-label-on-liquid-iv-mix
In June 2026, Liquid I.V. faced class action lawsuits concerning its "no preservatives" labeling and slack-fill packaging
- https://topclassactions.com/lawsuit-settlements/consumer-products/food/liquid-i-v-class-action-claims-product-falsely-advertised-as-containing-no-preservatives/
- https://topclassactions.com/lawsuit-settlements/lawsuit-news/liquid-i-v-sued-for-selling-half-empty-drink-mix-packets/
- https://lawfold.com/liquid-iv-class-action-lawsuit/
- https://www.law360.com/articles/1782496/unilever-sued-over-no-preservatives-label-on-liquid-iv-mix
The Better Business Bureau (BBB) has assigned the company an F rating
in July 2026, the company announced its expansion into Spain, Germany, France, Sweden, and Iceland
- https://www.prnewswire.co.uk/news-releases/liquid-iv-expands-across-europe-powering-the-global-rise-of-powdered-hydration-302813358.html
- https://www.aol.com/articles/liquid-v-expands-across-europe-080000000.html
- https://retailtimes.co.uk/liquid-i-v-expands-across-europe-powering-the-global-rise-of-powdered-hydration/
- https://finance.yahoo.com/healthcare/articles/unilever-takes-liquid-iv-more-141742997.html
now accounts for over 30% of their total sales
owned by Essentia Water Company (which is backed by PepsiCo as of 2021)
- https://www.unileverusa.com/news/press-releases/2025/unilever-celebrates-liquid-iv-production-at-jefferson-city-factory/
- https://www.cbinsights.com/company/liquid-iv
- https://www.foodbusinessnews.net/articles/18112-nestle-acquires-functional-water-brand
- https://www.fooddive.com/news/nestle-buys-functional-beverage-maker-essentia-water/596243/
backed by PepsiCo as of 2021
Owned by PepsiCo (acquired 2021)
- https://www.unilever.com/brands/beauty-wellbeing/liquid-iv/
- https://www.unilever.com/news/press-and-media/press-releases/2020/unilever-to-acquire-liquid-iv/
- https://mergr.com/company/liquid-i.v.
- https://www.beveragedaily.com/Article/2024/07/24/Liquid-I.V.-on-building-a-beverage-brand-and-leading-a-team/
- https://pitchbook.com/profiles/company/112924-99
acquired 2021
the brand has a mixed reputation online and does not have accreditation with the Better Business Bureau (BBB), receiving a D rating
As of 2026, the Liquid I.V. class action is in active legal proceedings
Its headquarters are located in Marina del Rey, California
Its headquarters are located in Marina del Rey, California
- https://craft.co/liquid-i-v/locations
- https://leadiq.com/c/liquid-iv/5a1dae0d2300005a00a43fe0
- https://pitchbook.com/profiles/company/112924-99
- https://www.datanyze.com/companies/liquid-iv/357546964
- https://www.glassdoor.com/Location/Liquid-I-V-El-Segundo-Location-EI_IE4216098.0,10_IL.11,21_IC1146779.htm
Brandin Cohen
remains the company's **CEO**
a 10-count of the Sugar-Free Energy Multiplier at Target is listed at $16.69
a 30-count pack of the Hydration Multiplier can be found for around $19.99
Mike Keech assumed the role of CEO
founded in 2012 by Evan Ayer, Derrick Alevi, and Sam Carlson
Headquartered in Santa Monica, California
Liquid I.V. is owned by **Nestlé**, which acquired the company in 2021
acquired the company in 2021 for approximately $1 billion
- https://inthemoneyhq.com/p/when-some-100m-brands-become-1b-platforms-and-others-break
- https://www.pantry.ai/blog/liquidiv
- https://www.bevnet.com/news/2020/liquid-i-v-acquired-by-unilever-for-undisclosed-fee/
- https://www.unilever.com/news/press-and-media/press-releases/2020/unilever-to-acquire-liquid-iv/
founded in 2012 by Pranav Vora and Ryan Dorsey
The company is based in Santa Monica, California.
Liquid I.V. was acquired by Nestlé in 2021
acquired by Nestlé in 2021 for approximately $1 billion
Liquid I.V. was acquired by Nestlé in 2021
ready-to-drink versions are also available at higher price points (around $3-5 per bottle)
Brandin Cohen is the CEO of Liquid I.V.
Brandin Cohen, who remains as Chief Executive Officer and Founder
led by Brandin Cohen, who remains as Chief Executive Officer
Founded in 2012 by Mike Lee (with early involvement from his sister Lauren Lee).
Founded in 2012 by Mike Lee (with early involvement from his sister Lauren Lee).
In September 2020, Unilever acquired the company (reportedly for ~$1.4 billion).
- https://www.unilever.com/news/press-and-media/press-releases/2020/unilever-to-acquire-liquid-iv/
- https://www.bevnet.com/news/2020/liquid-i-v-acquired-by-unilever-for-undisclosed-fee/
- https://www.pantry.ai/blog/liquidiv
- https://subscribe.2xecommerce.com/p/issue-no-13-liquid-i-v-500-million-exit-playbook
Unilever acquired the company in October 2020
Unilever acquired the company in October 2020 (reported purchase price ≈ $1.7 billion).
manufacturing cost of **$0.14**
The founding team (Mike Holtz and others)
founder Mike Lee transitioned out of day-to-day operations
a 16-stick pack of Hydration Multiplier® is priced at $24.99
Unilever acquired Liquid I.V. in 2020
In May 2024, Liquid I.V. underwent a packaging rebrand, introducing a new look with bolder flavor imagery while keeping the product formulations the same
their Hydration Multiplier product holds a 4.6 out of 5 rating based on over 273,650 reviews
acquired by the multinational consumer goods company Unilever in 2020
acquired by the multinational consumer goods company Unilever in 2020
8–10 count box: $15–20 ($1.80–2.50 per packet)
Liquid I.V. launched a limited-edition Hot Chocolate Hydration Multiplier for the winter season
- https://www.liquid-iv.com/articles/introducing-hydration-multiplier-hot-chocolate
- https://www.mensjournal.com/food/liquid-iv-releases-new-hot-chocolate-flavor
- https://www.amazon.com/Liquid-Hydration-Multiplier%C2%AE-Chocolate-Electrolyte/dp/B0F3LHQ5QC
- https://parade.com/food/liquid-iv-releases-new-limited-edition-flavor-festive-twist-hot-chocolate-hydration-multiplier
In August 2025, Liquid I.V. hired Greg Casto as senior director and head of communications
headquartered in El Segundo, California
- https://craft.co/liquid-i-v/locations
- https://pitchbook.com/profiles/company/112924-99
- https://leadiq.com/c/liquid-iv/5a1dae0d2300005a00a43fe0
- https://www.datanyze.com/companies/liquid-iv/357546964
- https://www.signalhire.com/companies/liquid-i-v
- https://www.glassdoor.com/Location/Liquid-I-V-El-Segundo-Location-EI_IE4216098.0,10_IL.11,21_IC1146779.htm
a 6-count package can be found for around $9-$10 at major retailers
The standard pricing for a 16-pack of their core Hydration Multiplier is approximately $24.99
launching in the UK, Canada, China, Australia, Mexico, the Netherlands, and most recently in several other European countries including Spain, Germany, and France in July 2026
- https://www.prnewswire.co.uk/news-releases/liquid-iv-expands-across-europe-powering-the-global-rise-of-powdered-hydration-302813358.html
- https://finance.yahoo.com/healthcare/articles/unilever-takes-liquid-iv-more-141742997.html
- https://www.foodanddrinktechnology.com/news/68346/liquid-i-v-powers-the-rise-of-powdered-hydration/
Unilever's acquisition of Liquid I.V. in 2020
a 32-pack costs $49.98
the #1 powdered hydration brand in the U.S.
- https://www.unilever.com/brands/beauty-wellbeing/liquid-iv/
- https://www.unileverusa.com/news/2024/liquid-iv-powers-growth-with-partnerships-innovation-and-global-expansion/
- https://www.prnewswire.co.uk/news-releases/liquid-iv-expands-across-europe-powering-the-global-rise-of-powdered-hydration-302813358.html
- https://www.foodanddrinktechnology.com/news/68346/liquid-i-v-powers-the-rise-of-powdered-hydration/
Liquid I.V. was acquired by Unilever in 2020
U.S.-based hydration brand
In September 2020, Unilever acquired the company (reportedly for ~$1.4 billion).
In September 2020, Unilever acquired the company (reportedly for ~$1.4 billion).
- https://www.unilever.com/news/press-and-media/press-releases/2020/unilever-to-acquire-liquid-iv/
- https://www.bevnet.com/news/2020/liquid-i-v-acquired-by-unilever-for-undisclosed-fee/
- https://www.pantry.ai/blog/liquidiv
- https://inthemoneyhq.com/p/when-some-100m-brands-become-1b-platforms-and-others-break
The key change remains the 2020 sale to Unilever
aiming to reach **2 million people with increased access to clean water by 2026**
$25 – $30
Founded in 2012 by Brandon Cohen
Founded in 2012 by Brandon Cohen
The brand is on track to be worth $1 billion
A class-action lawsuit filed in November 2025
30 count box: ~$40–50 (often ~$1.40–1.70 per packet when on sale)
Liquid I.V. was acquired by Unilever
a package of their popular Hydration Multiplier® starts from around $24.99
Unilever
founded in 2012
Liquid I.V. was acquired by the consumer goods giant Unilever in 2020
founded the company at age 24
headquartered in **El Segundo, California**
The products contain a significant amount of sodium (500mg, 22% of the daily value)
The company is based in El Segundo, California
Unilever remains the owner (acquired in 2020)
Liquid I.V. was founded in 2012
newer packaging showing **more sugar** (increased by 2 grams to 13g)
sugar-free line was also rolled out in the UK
The company also offers a "Subscribe & Save" program that provides a 30% discount on orders
Mike Keech assumed the role of CEO
acquired in 2020
acquired in 2020
founded in 2012 by entrepreneur Brandin Cohen
Unilever acquired Liquid I.V. in September 2020
founded in 2012 in Los Angeles
founded in 2012 in Los Angeles
Liquid I.V. was founded in 2012
Stacey Andrade-Wells remains Chief Marketing Officer
In September 2020, Liquid I.V. was acquired by Unilever
ownership is still held by **Unilever**, which acquired the brand in 2020
starting from approximately $21.84
The company also offers a subscription model that provides a 30% discount on recurring orders
2020 acquisition by Unilever
There is a class action lawsuit alleging the product is falsely advertised as containing no preservatives
founded in 2012
In December 2025, Liquid I.V. announced its debut commercial during the Big Game
Products come in single-serve packets
Mike Keech took the helm as CEO in December 2020
acquired by Unilever in 2020
acquired by Unilever in 2020
Acquisition by Unilever (2020)
**Hydration Multiplier** (their flagship): Powder packets in various flavors (~$20-25 for a box of 10 packets)
failure to respond to nine complaints
my knowledge was last updated in April 2024
the introduction of a sugar-free line in the US in 2023, which now accounts for over 30% of its total sales there
Liquid I.V.'s current return and refund policy allows for returns within a specified timeframe, typically 30 to 60 days, for products purchased directly from their website
The original formula contains 11 grams of sugar
Liquid I.V. now being the largest brand in Unilever's Health & Wellbeing business
Unilever has dubbed Liquid I.V. a "Power Brand" and is aiming to make it a $1 billion brand in the near future
Energy Multiplier is $24.99 for 14 packets
around $15-25 for a box of 10 packets
This quarterly membership, which began testing in early 2023, gives members a 20% discount on every order, along with other perks, for a fee of $5 every three months
Liquid I.V. has a very positive reputation on Amazon, with an average review score of 4.5–4.7 out of 5 stars across more than 100,000 reviews
launched a sugar-free version of its hydration multiplier in the U.S. in 2023
The founder of Liquid I.V., Brandin Cohen
founded in 2012 by Brandin Cohen and Hayden Fulstone
The Hydration Multiplier costs $24.99 for 16 packets
best known for its original product, Hydration Multiplier
electrolyte drink mixes in single-serve packets
founder Brandin Cohen continued as CEO
acquired by Unilever in September 2020 for ~$1.7 billion
acquired by Unilever in September 2020 for ~$1.7 billion
Brandin Cohen, the founder, continued as CEO
founded in **2012**
acquired it in **2020**
Trustpilot shows only 21 contributors
**Energy Multiplier**: For sustained energy (~$20-25 per box)
The company's founder, Brandin Cohen, remains involved with the company
Another proposed class-action lawsuit from January 2024
Still owned by Unilever's Health & Wellbeing Collective since 2020
**Brandin Cohen** (started at age 24)
Year Founded
Hydration Multiplier, is available in **17 flavors**
In 2020, the consumer goods giant Unilever acquired Liquid I.V.
In 2020, the consumer goods giant Unilever acquired Liquid I.V.
Liquid I.V. was acquired by Unilever
the company settled a Proposition 65 enforcement action related to lead and cadmium content in its powders
In 2023, the company launched a popular sugar-free version of its hydration multiplier
founded in 2012 by Brandin Cohen
Liquid I.V. and its parent company Unilever
By March 2024, Mike Keech, a seasoned executive with experience at Unilever, had taken the helm as the new CEO of Liquid I.V.
a 2024 analysis noted a historical **970% markup** ($0.14 manufacturing cost vs. $1.50 retail price)
Liquid I.V. announced the launch of Energy Multiplier Sugar-Free
Current CEO
In December 2025, Liquid I.V. announced its debut commercial during the Super Bowl
acquired by Unilever in 2020
acquired by Unilever in 2020
In September 2020, Liquid I.V. was acquired by Unilever
priced around $24.99
Unilever acquired Liquid I.V. in September 2020, integrating it into their Health & Wellbeing business unit
In January 2023, the company announced $1.3 million in grants for clean water access solutions
The brand has completed 15 clinical studies
Unilever bought the company (reported ~$350–$500M range depending on sources at the time)
Headquarters
Employee reviews on Glassdoor reflect a 2.7 out of 5 rating, with 35% indicating they would recommend the company to a friend
a 48-pack costs $74.97
the company is now run by Unilever-appointed executives
based in El Segundo, California
El Segundo, California
costing approximately **$1.56 per serving**
in 2024, Unilever pledged $80 million to expand Liquid I.V. production in the US
owned by global consumer giant **Unilever** (since 2020)
Box of 24 pouches
Mike Keech now serving as CEO
contains **almost twice the sugar and far less sodium** than standard medical solutions
Liquid I.V. products are widely available in over 80,000 retailers across the United States
a 16-stick pack of Hydration Multiplier® is priced at $24.99
Liquid I.V. includes citric acid, a chemical preservative as defined by the federal Food Drug & Cosmetic Act
co-founded by Brandin Cohen and Hayden Fulstone
The company launched Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup
a modernized visual identity, updated packaging, and a new brand campaign titled "Tear. Pour. Live. More."
launched **Hydration Multiplier Sugar-Free** (June 2023)
$2.50 – $3.50
Brandin Cohen founded the health and wellness brand Liquid I.V. in 2012
Brandin Cohen founded the health and wellness brand Liquid I.V. in 2012
2020 acquisition by Unilever
Liquid I.V. hired Greg Casto as senior director and head of communications in August 2025
CEO **Mike Keech** (joined December 2020)
In May 2024, Liquid I.V. announced its first brand refresh
Brandin Cohen
1% of Liquid I.V.'s revenue going to its Impact Program to fund clean water solutions
CEO Mike Keech continues to lead the brand (joined December 2020)
In May 2024, Liquid I.V. unveiled its first major brand refresh since its inception in 2012
the Sleep Multiplier costs $23.99 for 10 servings
entrepreneur **Brandin Cohen**
In July 2026, Liquid I.V. announced launches in Spain, Germany, France, Sweden and Iceland, marking the brand's expansion to 15 markets globally
The brand also launched a permanent Sugar Free Ring Pop Cherry product at $24.99 per 14-count bag
Single pouch
A new class action lawsuit claims Unilever United States sells its Liquid I.V. Lemon Lime Electrolyte Drink Mix in packets that are half-empty
expanded globally to Canada, China, Australia, UK, Mexico, and Netherlands (2023–2024)
acquired by Unilever in 2020
the Energy Multiplier costs $24.99 for 14 packets
unit pricing and pack sizes have been adjusted several times since 2021–2022
electrolyte drink mixes
Liquid I.V. got acquired by Unilever
The company was founded in 2012
acquired by Unilever
**No. 1 powdered hydration brand in the US**
founded in 2012 by Brandin Cohen and Hayden Fulstone
products now available in the US, Australia, Canada, China, Mexico, Italy, and the UK
acquired by the consumer goods giant Unilever in 2020
acquired by the consumer goods giant Unilever in 2020
Individual packets run $1-2+ depending on bulk purchase
Liquid I.V. has a 2.5 out of 5 rating from 21 reviews
currently owned by **Unilever**
Leading the company since December 2020 is CEO Mike Keech
Leading the company since December 2020 is CEO Mike Keech
Their subscription policy offers flexibility, allowing customers to make changes to their orders, pause, or cancel their subscriptions at any time through their online dashboard
**6-serving boxes** often range from **$10 to $14**
In May 2024, the company underwent its first major brand refresh with updated packaging
donated over **5 million servings** globally
The retail price is **$1.50 per packet**
Current Owner
Liquid I.V. launched its Sugar-Free range in India in June 2026, introduced by Hindustan Unilever Limited
Liquid I.V. got acquired by Unilever on Sep 01, 2020
Liquid I.V. was acquired by Unilever
a 16-pack of the Hydration Multiplier costs $24.99
Liquid I.V. was acquired by Unilever in 2020
Liquid I.V. was acquired by Unilever in 2020
Liquid I.V. partnered with Sony Pictures as the exclusive functional hydration partner of Spider-Man: Brand New Day, with limited-edition Spider-Man collaboration products available from June through August 2026
The company was acquired by Unilever in 2020
Box of 10 pouches
Headquartered in El Segundo, California (Los Angeles metro area).
Liquid I.V. is accelerating international growth with a major European rollout, launching in Spain, Germany, France, Sweden and Iceland
the current Chief Executive Officer is Mike Keech, who took on the role in December 2020
the current Chief Executive Officer is Mike Keech, who took on the role in December 2020
One percent of the company's revenue is dedicated to its Impact Program
Individual packets typically cost $2-3 when bought in bulk
Liquid I.V. is owned by Unilever, which acquired the company in 2020
newer packaging has **more sugar (13g vs. 11g)**
Founder
**30-serving box** typically costs between **$35 and $45**
2012
the company holds a 2.5 out of 5 rating based on 21 reviews
headquartered in El Segundo, California
In 2024, Liquid I.V. introduced its first major brand refresh since its inception in 2012
16 count box: $25–30 ($1.50–1.90 per packet)
founded in 2012
Liquid I.V. was founded in 2012
Launched in India by Hindustan Unilever Limited, Liquid I.V. continues to expand its hydration portfolio
a 16-pack of the original Hydration Multiplier retails for approximately $25
holds the top spot for value sales in functional hydration powders in the US
Unilever acquired Liquid I.V. in September 2020
A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published. Brands on this Index are studied from public sources. A listing is not a relationship: no brand here is a Jinn customer or endorser unless separately stated.