Rhode
What AI gets wrong about Rhode
Mostly accurate
Intro
What this is
The AI Brand Index records what AI assistants say about a brand, checks every checkable claim against public sources, and publishes the quote, verdict, correction and source.
Engines asked: ChatGPT, Perplexity, Gemini, Claude, Claude (web search) and Grok.
Who Jinn is
Jinn learns your brand first; every Jinn product reads from that one verified record. Fama, Jinn’s visibility layer for AI search, measures how AI engines describe a brand, catches what is provably false, and hands you the content to fix it.
How to read the score
The accuracy score runs 0 to 100; lower means more of what the engines say is wrong. It reads as a band, never a rank:
- Widely misrepresented0–39
- Frequently wrong40–59
- Mixed accuracy60–79
- Mostly accurate80–91
- Accurately represented92–100
What the engines got wrong
Each is a verbatim quote from an AI engine, with our verdict and the source that settles it.
Grok10
Hailey Bieber is the founder and majority owner through her company Rhode Skin
The record: Rhode was founded by Hailey Bieber alongside Michael D. and Lauren Ratner in 2022, and was acquired by e.l.f. Beauty in May 2025; Bieber is no longer the majority owner but continues as Founder and Chief Creative Officer.
**CEO**: **Carolina Werring**
The record: Rhode's first CEO was Melanie Bender (October 2022), followed by Nick Vlahos (October 2023 to present); no person named Carolina Werring has been associated with the company.
- https://www.businessoffashion.com/news/beauty/hailey-bieber-rhode-ceo/
- https://cosmeticsbusiness.com/hailey-bieber-s-rhode-skincare-names-honest-company-veteran
- https://www.businessoffashion.com/news/beauty/nick-vlahos-rhode-ceo/
- https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-28-2025-210536607
- https://theindustry.beauty/hailey-biebers-rhode-appoints-new-ceo/
e.l.f. Beauty acquired it in June 2024
The record: e.l.f. Beauty consummated its acquisition of Rhode on August 5, 2025, after signing a definitive agreement on May 28, 2025.
e.l.f. Beauty acquired it in June 2024 for approximately $800 million, plus potential earn-outs based on performance
The record: e.l.f. Beauty signed a definitive agreement to acquire Rhode on May 28, 2025 (not June 2024) for $800 million at closing plus potential earn-out consideration of $200 million based on future growth over three years, with closing occurring August 5, 2025.
In June 2024 e.l.f. Beauty announced it would acquire 100% of Rhode
The record: e.l.f. Beauty announced on May 28, 2025 (not June 2024) that it had signed a definitive agreement to acquire rhode, and the acquisition was completed on August 5, 2025.
In June 2024 e.l.f. Beauty announced it would acquire 100% of Rhode in a deal valued at approximately $800 million
The record: e.l.f. Beauty announced in May 2025 that it would acquire 100% of Rhode in a deal valued at $1 billion, comprised of $800 million at closing in cash and stock, plus an additional potential $200 million in earnout consideration based on future performance.
Hailey has retained control
The record: Rhode was acquired by e.l.f. Beauty in May 2025; while Hailey Bieber retained her role as Chief Creative Officer and head of innovation, the company is now owned and controlled by e.l.f. Beauty rather than by Hailey.
also sold at retailers like Sephora in some markets
The record: Site does not confirm Sephora retail presence; distribution channels not documented on site.
expanded into select retailers (Sephora, etc.) in 2024–2025
The record: Site does not document retail expansion timeline or Sephora partnership dates.
it remains a privately held, influencer-founded DTC brand
The record: Grok claims Rhode remains 'privately held' post-May 2025 e.l.f. acquisition, but acquisition typically means it is no longer an independent private company—likely a mislabeling of business structure.
Perplexity9
**Barrier Restore Cream** (now *Barrier Butter*, $36)
The record: Barrier Restore Cream and Barrier Butter are two distinct products that both currently exist; Barrier Restore Cream has not been renamed to Barrier Butter.
**Peptide Lip Treatment** ($16)
The record: Rhode's Peptide Lip Treatment is currently priced at $20.00 on the official Rhode website.
**Pineapple Refresh** cleanser ($30)
The record: The Pineapple Refresh cleanser is currently $18 on Rhode's official website, not $30.
Barrier Restore Cream packaging reduced from ~5.75 oz to 5.34 oz
The record: Specific package size reduction claim (5.75 oz to 5.34 oz) is cited by Perplexity but not verified by site content or other independent sources.
**Nick Vlahos** was appointed as **CEO** of Rhode
The record: Nick Vlahos's appointment as CEO of Rhode is mentioned by multiple engines but cannot be verified against the site content, which does not list executive leadership details.
expanded into color cosmetics in 2023
The record: Site shows current color cosmetics (blush, bronze, brush, lip shape, highlight) but does not date their introduction explicitly.
lip treatments went $12 → $16 → $20
The record: Price progression of lip treatments ($12 → $16 → $20) is mentioned by Perplexity but not independently corroborated by site content or other engines with specific pricing history.
Shipped to UK, Germany, France, Spain starting May 2023
The record: Perplexity claims May 2023 international expansion to UK, Germany, France, Spain. No site content or other engines corroborate these specific markets and dates.
Pocket Blush launched in June 2024
The record: Perplexity claims Pocket Blush launched June 2024, but site content does not specify launch date. Other engines mention the product but not its June 2024 launch.
Claude7
**CEO:** Founder Hailey Bieber
The record: Hailey Bieber is the Founder and Chief Creative Officer of Rhode, not the CEO; Nick Vlahos has been the CEO since early 2024.
**Barrier Repair Moisturizer** (~$40)
The record: Rhode's moisturizer is called 'Barrier Restore Cream' priced at $32, not 'Barrier Repair Moisturizer' at $40.
**Vitamin C Brightening Serum** (~$65)
The record: Rhode does not produce a product called 'Vitamin C Brightening Serum.' The Rhode skincare line focuses on hydrating and barrier-support products like the Peptide Glazing Fluid ($32), Barrier Restore Cream ($32), and sets like the Glow Set ($65), but does not include a vitamin C brightening serum as a standalone product.
**Peptide Glazing Fluid** (~$48)
The record: Rhode's Peptide Glazing Fluid retails for $32.00, not $48.
**Peptide Lip Treatment** (flagship product): around $30
The record: Rhode's Peptide Lip Treatment is currently priced at $20.00, not around $30.
**Makeup** (foundations, bronzers): $35-$50
The record: Rhode's makeup products (bronzers and blushes) are priced at $20-$27, and the brand does not currently offer a foundation product.
**Sunscreen**: around $40
The record: Rhode does not make sunscreen; the brand explicitly does not have SPF products in its lineup.
ChatGPT4
The legal battle concluded in December 2024
The record: The legal battle between Rhode (clothing brand) and Hailey Bieber's Rhode (skincare brand) concluded in July 2024, not December 2024. In December 2024, the original Rhode clothing brand announced it was shutting down.
- https://fashionista.com/2024/12/rhode-clothing-brand-closes-down
- https://www.thefashionlaw.com/hailey-biebers-beauty-brand-reaches-settlement-in-trademark-dispute/
- https://finance.yahoo.com/news/hailey-biebers-rhode-empire-wants-185116453.html
- https://www.marieclaire.com/fashion/hailey-bieber-rhode-trademark-clothing/
Bieber had previously attempted to purchase the trademark from the fashion brand in 2018
The record: No engine response or site content confirms or denies Bieber's 2018 attempt to purchase the trademark. This specific claim lacks ground truth.
Rhode expanded its distribution by launching in Sephora stores across the U.S., Canada, and the UK in autumn 2025
The record: Claude_web and other engines mention Sephora launch post-acquisition but do not specify 'autumn 2025' as launch date. Site does not disclose exact Sephora launch timing.
generating approximately $212 million in net sales in the year ending March 31, 2025
The record: Site does not disclose net sales figures for the year ending March 31, 2025. Claude_web reports $260–$265M projected for fiscal 2026, but no independent verification of $212M for 2025.
Gemini4
in late 2023
The record: The timing 'late 2023' for CEO departure cannot be verified against site content; no source material documents this.
e.l.f. Beauty announced a $1 price increase across all of its products, including those under the Rhode brand
The record: e.l.f. Beauty announced a $1 price increase across its entire e.l.f. brand portfolio effective August 2025, announced in May 2025 before acquiring Rhode; the sources do not confirm that Rhode products were included in this price increase announcement.
Hailey Bieber remains the Chief Creative Officer and a strategic advisor for the brand
The record: Gemini claims Hailey Bieber remains Chief Creative Officer post-acquisition, but site and other sources do not confirm this specific title or role retention.
Rhode's products are now more widely available, including at Sephora stores in the US and UK
The record: Gemini states Sephora expansion 'US and UK' but does not specify timing or full scope. Site does not confirm Sephora distribution.
Claude (web search)3
It's expected to reach $260 million to $265 million in net sales for the fiscal year 2026.
The record: Claude_web projects $260–$265M for fiscal 2026, but this is a projection, not verified by site content or official financial disclosures.
with projected net sales of $260 million to $265 million for fiscal 2026
The record: Projected sales figure ($260–$265M for fiscal 2026) is not verified by site content or official financial disclosures.
In April 2026, Rhode released the Rhode x The Biebers collaboration with Justin Bieber
The record: The April 2026 Rhode x The Biebers collaboration is mentioned by claude_web but is a future date relative to the knowledge cutoff of other engines and cannot be verified against the current site content (which displays seasonal products only).
Verbatim appendix
Every checkable claim we captured, exactly as the engine stated it, with its verdict and capture date.
Perplexity59 claims
$1B by e.l.f. Beauty in 2024
**Peptide Lip Treatment** became the brand's top seller, nearing one million units sold in its first year
minority backing from **One Luxury Group**
**Peptide Glazing Fluid** ($32)
**Barrier Restore Cream** (now *Barrier Butter*, $36)
**Peptide Lip Treatment** ($16)
**Pineapple Refresh** cleanser ($30)
**Peptide Lip Tint** ($20)
**Michael D. Ratner** (founder of OBB Media), who serves as a Founding Partner and Board Member
**Lauren Ratner** serves as President and Chief Brand Officer
By March 2025, Rhode had generated **$212 million** in net sales over the prior 12 months
It also maintains strict policies against unauthorized third-party marketplace sales (e.g., Amazon, eBay)
Acquired by **e.l.f. Beauty** in a **$1 billion deal** (2024/2025)
**Launch Date** | June 15, 2022
$1 billion deal
youngest brand ever to hit that figure
Barrier Restore Cream packaging reduced from ~5.75 oz to 5.34 oz
**CEO** | **Nick Vlahos** (appointed early 2024; formerly CEO of The Honest Company)
**Nick Vlahos** was appointed as **CEO** of Rhode
all under $30
$1 billion acquisition by e.l.f. Beauty
the **youngest brand ever** to hit that valuation
**Michael D. Ratner** (Co-Executive Chairman) and **Lauren Ratner** (President and Chief Brand Officer) remain in leadership roles
e.l.f. Beauty officially acquired Rhode
Hailey Rhode Bieber (American model and businesswoman)
All products **under $30**; lip treatments rose from **$12 → $16 → $20**
prices mostly ranging from **$16 to $36** for core skincare items, and **$20–$28** for color cosmetics
expanded into color cosmetics in 2023
**Snap-on Lip Case** (MagSafe, $46)
**Current Owner** | **e.l.f. Beauty**
**Pocket Brush** ($27)
appointed early 2024
Michael and Lauren Ratner
acquired May 28, 2025 in a deal valued up to **$1 billion**
**Glazing Mist** ($20)
announced May 2025, completed August 2025
potential $200 million earnout
Hailey Bieber serves as the **Founder and Chief Creative Officer**
headquartered in **Beverly Hills, California**
**Pocket Blush** ($25)
officially launched the company on **June 15, 2022**
**e.l.f. Beauty** (acquired May 28, 2025 in a deal valued up to **$1 billion**)
Rhode transitioned from a **digital-only** brand to an **omnichannel** model, launching in **Sephora stores** across the U.S. and Canada in September 2025
**Pocket Bronze** ($25)
the brand was acquired by **e.l.f. Beauty** in a **$1 billion deal** (announced May 2025, completed August 2025)
$1 billion acquisition by e.l.f. Beauty
**Glazing Milk** ($28)
lip treatments went $12 → $16 → $20
Shipped to UK, Germany, France, Spain starting May 2023
now owned by **e.l.f. Beauty**
acquired it in a deal valued at up to **$1 billion** in May 2025
Pocket Blush launched in June 2024
founded by American model and influencer **Hailey Bieber**
current CEO is **Nick Vlahos** (appointed in early 2024)
**Terry Towel** ($50)
Hailey Bieber
launched it on **June 15, 2022**
founded by model and influencer **Hailey Bieber** (born Hailey Rhode Bieber)
**Hailey Bieber** continues as **Founder** and now serves as **Chief Creative Officer (CCO)** and **Head of Innovation**
ChatGPT47 claims
Nick Vlahos, who joined Rhode as CEO in February 2024, remains in his role
In June 2022, shortly after Rhode's launch, a trademark infringement lawsuit was filed by an existing fashion brand also named Rhode
The legal battle concluded in December 2024
- https://fashionista.com/2024/12/rhode-clothing-brand-closes-down
- https://www.thefashionlaw.com/hailey-biebers-beauty-brand-reaches-settlement-in-trademark-dispute/
- https://finance.yahoo.com/news/hailey-biebers-rhode-empire-wants-185116453.html
- https://www.marieclaire.com/fashion/hailey-bieber-rhode-trademark-clothing/
Rhode faced criticism during its expansion into Australia in February 2026
- https://creators.yahoo.com/lifestyle/story/hailey-bieber-took-rhode-beauty-to-australia-but-is-now-receiving-backlash-for-this-observation-fans-pointed-out-100931524.html
- https://www.netinfluencer.com/hailey-bieber-rhode-enters-australia-to-queues-controversy-as-creators-criticize-pr-strategy-local-brand-loyalty/
in June 2026, a Rhode pop-up event in Newport, Rhode Island
In June 2026, a Rhode pop-up event in Newport, Rhode Island, faced criticism due to long wait times and product shortages
headquartered in Beverly Hills, California
headquartered in Beverly Hills, California
founded in June 2022 by model and entrepreneur Hailey Bieber, along with Michael D. Ratner and Lauren Ratner
In August 2025, e.l.f. Beauty completed a $1 billion acquisition of Rhode
- https://www.sec.gov/Archives/edgar/data/1600033/000160003325000037/q12026er-991.htm
- https://www.sec.gov/Archives/edgar/data/1600033/000160003325000058/elf-20250930.htm
- https://www.sec.gov/Archives/edgar/data/1600033/000160003326000007/elf-20251231.htm
- https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
In August 2025, e.l.f. Beauty completed a $1 billion acquisition of Rhode
- https://www.sec.gov/Archives/edgar/data/1600033/000160003325000037/q12026er-991.htm
- https://www.sec.gov/Archives/edgar/data/1600033/000160003325000040/elf-20250630.htm
- https://www.sec.gov/Archives/edgar/data/0001600033/000160003326000020/elf-20260331.htm
- https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
comprising $800 million in cash and stock, with an additional $200 million contingent on performance
The acquisition was completed on August 5, 2025
Rhode expanded its distribution by launching in Sephora stores across the United States and Canada on September 4, 2025
Nick Vlahos, who joined Rhode as CEO in February 2024
Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022
Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022
Bieber had previously attempted to purchase the trademark from the fashion brand in 2018
its acquisition by e.l.f. Beauty in May 2025 for a deal valued at up to $1 billion
Rhode faced a trademark infringement lawsuit from an existing fashion brand of the same name, founded in 2014
founded in June 2022
Rhode's product line includes facial cleansers, lotions, lip balms, and blushes
In May 2025, e.l.f. Beauty acquired Rhode
In May 2025, e.l.f. Beauty acquired Rhode in a deal valued at $1 billion
Rhode, the skincare brand founded by Hailey Bieber
its acquisition by e.l.f. Beauty in May 2025
The fashion brand, established in 2014
Rhode expanded its distribution by launching in Sephora stores across the U.S., Canada, and the UK in autumn 2025
e.l.f. Beauty acquired Rhode for $800 million upfront, with an additional $200 million in potential earnouts, totaling a $1 billion deal
Rhode, the skincare brand founded by Hailey Bieber
Nick Vlahos, who joined Rhode as CEO in February 2024, remains in his role
Nick Vlahos, who joined Rhode as CEO in February 2024
Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022
Rhode is a skincare and makeup brand founded by model and influencer Hailey Bieber in 2022
founded in June 2022 by model and entrepreneur Hailey Bieber, along with Michael D. Ratner and Lauren Ratner
Hailey Bieber continues to play a pivotal role as the Chief Creative Officer and Head of Innovation
In May 2025, e.l.f. Beauty announced a definitive agreement to acquire Rhode for $1 billion
Hailey Bieber continues to serve as the brand's Founder, Chief Creative Officer, and Head of Innovation
its acquisition by e.l.f. Beauty in May 2025
This deal included $800 million payable at closing and an additional $200 million in earnout payments
acquisition by e.l.f. Beauty in May 2025 for a deal valued at up to $1 billion
Hailey Bieber continues to play a pivotal role as Chief Creative Officer and Head of Innovation
generating approximately $212 million in net sales in the year ending March 31, 2025
founded in June 2022
In May 2025, e.l.f. Beauty acquired Rhode in a deal valued at $1 billion
In May 2025, e.l.f. Beauty acquired Rhode in a deal valued at $1 billion
Rhode expanded its distribution by launching in Sephora stores across the United States and Canada on September 4, 2025
Claude (web search)45 claims
In April 2026, Rhode released the Rhode x The Biebers collaboration with Justin Bieber, introducing Spotwear hydrocolloid pimple patches alongside limited-edition versions of its Peptide Lip Treatment and Peptide Eye Prep
Founder Hailey Bieber continues her role as Founder and additionally serves as Rhode's Chief Creative Officer and Head of Innovation
In May 2025, when Rhode was a three-year-old direct-to-consumer brand with just 10 products, it was acquired by E.l.f. Beauty in a transaction valued at up to $1 billion.
In May 2025, Rhode announced it would be acquired by e.l.f. Beauty
Rhode was founded by model and entrepreneur Hailey Bieber, alongside Michael D. and Lauren Ratner, in 2022.
Rhode is based in Beverly Hills, California.
It's expected to reach $260 million to $265 million in net sales for the fiscal year 2026.
Rhode's co-founders Michael D. Ratner and Lauren Ratner
Glazing Mist ($30.00, a hydrating face spray)
Glazing Milk ($32.00, a ceramide facial essence)
which was launched in 2004 by 75-year-old entrepreneur Annabel Rhodes and her sister Penny.
with projected net sales of $260 million to $265 million for fiscal 2026
Rhode was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal.
Rhode was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal
Rhode was acquired by e.l.f. Beauty in May 2025 in a US$1 billion deal
Rhode was acquired by e.l.f. Beauty in May 2025 in a $1 billion deal.
Rhode was acquired by e.l.f. Beauty in May 2025 in a $1 billion deal.
Hailey Bieber continues her role as founder
The acquisition was completed in August.
Following its acquisition by e.l.f. Beauty in August 2025, Rhode transitioned from a pure-play digital operation into an omnichannel brand
In April 2026, Rhode released the Rhode x The Biebers collaboration with Justin Bieber
the Glazing Mist (a hydrating face spray) is $30.00
The acquisition was completed in August
acquired by E.l.f. Beauty for $1 billion in May 2025
acquired by E.l.f. Beauty for $1 billion in May 2025
acquired by E.l.f. Beauty for $1 billion in May 2025
it was acquired by E.l.f. Beauty
Rhode's buzzy beauty brand reached a settlement in a trademark lawsuit lodged against it by an unaffiliated clothing and lifestyle brand bearing the same name
Rhode debuted in 2022 with just three products—a peptide lip treatment, a barrier cream, and a glazing fluid
Rhode debuted in 2022 with just three products—a peptide lip treatment, a barrier cream, and a glazing fluid
In early 2024, Nick Vlahos, formerly CEO of The Honest Company, was appointed CEO.
In early 2024, Nick Vlahos, formerly CEO of The Honest Company, was appointed CEO.
the Glazing Milk (a ceramide facial essence) is $32.00
in 2022
Rhode is a skincare brand founded by Hailey Bieber
Co-founders Michael D. Ratner and Lauren Ratner and CEO Nick Vlahos continue to lead the brand
Rhode officially launched on June 15, 2022.
Hailey Bieber is the founder and chief creative officer (CCO) of the skincare brand.
Rhode is an American skincare brand founded by model and entrepreneur Hailey Bieber, alongside Michael D. and Lauren Ratner, in 2022.
On September 4, 2025, Rhode products became available in-store via a physical retail partnership with Sephora across the United States and Canada
in a deal consisting of $800 million in cash and stock, with an additional $200 million based on future sales
Lauren Ratner (the latter of whom also serves as the company's president and chief brand officer)
Hailey Bieber continues her role as founder and additionally serves as rhode's Chief Creative Officer and Head of Innovation
at $18 to $38 per product
It is based in Beverly Hills, California.
Gemini42 claims
Hailey Bieber's skincare brand, Rhode
The lawsuit concluded in July 2024 with a settlement
Rhode was acquired by e.l.f. Beauty in August 2025 for a reported $1 billion
- https://www.sec.gov/Archives/edgar/data/1600033/000160003326000007/elf-20251231.htm
- https://www.sec.gov/Archives/edgar/data/1600033/000160003325000013/er991glazemasterpressrelea.htm
- https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-$1-Billion-Deal
the popular Peptide Lip Treatment is priced around $20
Following the departure of CEO Melanie Bender, Lauren Ratner, previously the head of brand, was promoted to the roles of President and Chief Brand Officer
in late 2023
e.l.f. Beauty announced a $1 price increase across all of its products, including those under the Rhode brand
now has an average price point in the high $20s
The deal consists of $800 million in cash and stock, with an additional $200 million based on future sales performance
appointed in February 2024
headquartered in Beverly Hills, California
founded by model and entrepreneur Hailey Bieber
The current Chief Executive Officer is Nick Vlahos
products generally priced between $18 and $38
Rhode was acquired by e.l.f. Beauty in August 2025 for a reported $1 billion
Co-founders Michael D. Ratner and Lauren Ratner will also continue with the brand
founded by model and entrepreneur Hailey Bieber in 2022
founded by model and entrepreneur Hailey Bieber in 2022
e.l.f. Beauty announced its acquisition of Rhode in May 2025 for a staggering $1 billion
e.l.f. Beauty announced its acquisition of Rhode in May 2025 for a staggering $1 billion
In February 2024, Nick Vlahos, a veteran of The Honest Company, was appointed as the new CEO of Rhode
a clothing brand of the same name, which was founded in 2014
Hailey Bieber remains the founder and has taken on the expanded role of Chief Creative Officer and Head of Innovation
Nick Vlahos, a veteran of The Honest Company, was appointed as the new CEO of Rhode
Pocket Blush and Peptide Glazing Fluid are approximately $25 and $32, respectively
Founded by Hailey Bieber in 2022
Founded by Hailey Bieber in 2022
Hailey Bieber remains the Chief Creative Officer and a strategic advisor for the brand
She will continue as the Chief Creative Officer and Head of Innovation
Hailey Bieber continues to be the face and creative force behind the brand, serving as the Chief Creative Officer and Head of Innovation
Headquartered in Beverly Hills, California
a clothing and lifestyle brand of the same name, which was founded in 2014
Rhode was acquired by e.l.f. Beauty in May 2025 for a reported $1 billion
Rhode Sees Major Shifts in Leadership, Ownership
launched with co-founders Michael D. and Lauren Ratner
skincare and makeup brand founded by Hailey Bieber
acquired by e.l.f. Beauty
its launch in June 2022
acquisition by e.l.f. Beauty in May 2025 for $1 billion
acquisition by e.l.f. Beauty in May 2025 for $1 billion
Rhode's products are now more widely available, including at Sephora stores in the US and UK
launched in 2022
Grok27 claims
Hailey Bieber is the founder and majority owner through her company Rhode Skin
**CEO**: **Carolina Werring**
- https://www.businessoffashion.com/news/beauty/hailey-bieber-rhode-ceo/
- https://cosmeticsbusiness.com/hailey-bieber-s-rhode-skincare-names-honest-company-veteran
- https://www.businessoffashion.com/news/beauty/nick-vlahos-rhode-ceo/
- https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-28-2025-210536607
- https://theindustry.beauty/hailey-biebers-rhode-appoints-new-ceo/
e.l.f. Beauty acquired it in June 2024
e.l.f. Beauty acquired it in June 2024 for approximately $800 million, plus potential earn-outs based on performance
In June 2024 e.l.f. Beauty announced it would acquire 100% of Rhode
In June 2024 e.l.f. Beauty announced it would acquire 100% of Rhode in a deal valued at approximately $800 million
e.l.f. Beauty announced it would acquire 100% of Rhode
Hailey has retained control
Hailey Bieber remains Chief Creative Officer
Peptide Lip Treatment, Barrier Restore Cream, and Glazing Milk
has expanded into tinted lip products, blushes, and more
founded in 2022 by Hailey Bieber (née Baldwin)
It started with a small lineup of skincare essentials (Barrier Restore Cream, Peptide Lip Treatment)
Launched in June 2022
The transaction closed shortly afterward, making Rhode a wholly owned subsidiary of e.l.f.
**Founded**: June 2022 by **Hailey Bieber**
priced at a premium ($20–$60+ per item)
Products sit in the $20–$50 range
also sold at retailers like Sephora in some markets
expanded into select retailers (Sephora, etc.) in 2024–2025
core products continuing to retail in the same mid-premium range (roughly $25–$65)
founded by Hailey Bieber in 2022
Hailey Bieber serves as Chief Creative Officer
founded by model, influencer, and entrepreneur **Hailey Bieber** (née Baldwin)
direct-to-consumer
Rhode Skin, the skincare brand founded by Hailey Bieber
it remains a privately held, influencer-founded DTC brand
Claude21 claims
founded in **2022** by **Hailey Bieber**
**Owner/Founder:** Hailey Bieber
**Barrier Repair Moisturizer** (~$40)
**Vitamin C Brightening Serum** (~$65)
**Peptide Glazing Fluid** (~$48)
**Lip Treatment** (in various formulations, ~$20-30)
**Peptide Lip Treatment** (flagship product): around $30
**Skincare** (serums, moisturizers, lip balms): roughly $30-$70
**Makeup** (foundations, bronzers): $35-$50
My knowledge was last updated in April 2024
founded in **2022** by **Hailey Bieber**
Rhode Beauty, the skincare brand
The brand is based in the **United States**
Rhode was founded in **2022**
known for founder Hailey Bieber's involvement
Minimalist skincare line
Rhode was founded in **2022**
my knowledge was last updated in April 2024
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