July 2026 edition · Trendy and celebrity consumer brands

The AI Brand Index

What AI assistants get factually wrong about the brands buyers ask about — verbatim, dated, and sourced.

The first 38 brands, scored. A growing cohort with a disclosed method — not a definitive league table. Nothing appears on this Index until an operator reviews the audit by hand. On-demand checks are never auto-published. Brands on this Index are studied from public sources. A listing is not a relationship: no brand here is a Jinn customer or endorser unless separately stated. How we score.

38Brands published
6AI engines checked
644Verified false claims
102Fabricated claims

Intro

What this is

The AI Brand Index records what AI assistants say about a brand, checks every checkable claim against public sources, and publishes the quote, verdict, correction and source.

Engines asked: ChatGPT, Perplexity, Gemini, Claude, Claude (web search) and Grok.

Who Jinn is

Jinn learns your brand first; every Jinn product reads from that one verified record. Fama, Jinn’s visibility layer for AI search, measures how AI engines describe a brand, catches what is provably false, and hands you the content to fix it.

How to read the score

The accuracy score runs 0 to 100; lower means more of what the engines say is wrong. It reads as a band, never a rank:

  • Widely misrepresented0–39
  • Frequently wrong40–59
  • Mixed accuracy60–79
  • Mostly accurate80–91
  • Accurately represented92–100

What the engines get wrong

GrokGrok credits Tom Schwartz and Tom Sandoval, the "Toms" from Bravo's Vanderpump Rules, as Loverboy's founders. Loverboy was founded by Kyle Cooke of Summer House.

Read about your favorite brand, or request your own analysis.

One engine named rapper Too $hort as a founder; another credited the 'Toms' from Vanderpump Rules. Loverboy was founded by Bravo's Kyle Cooke.See the audit →Engines named several different people as CEO, none of them real. Rare Beauty was founded by Selena Gomez.See the audit →Two engines invented a founder named 'James Chamberlain.' Chamberlain Coffee was founded by YouTuber Emma Chamberlain.See the audit →
CategorySupplementsBeverageFoodBeauty
EditionJuly 2026
Clear
  1. 01LoverboyMixed accuracy62%29 flagged2026-07-14
  2. 02OLIPOPMixed accuracy71%6 flagged2026-07-11
  3. 03FeastablesMixed accuracy79%58 flagged2026-07-14
  4. 04De SoiMixed accuracy79%42 flagged2026-07-14
  5. 05Chamberlain CoffeeMostly accurate80%42 flagged2026-07-14
  6. 06Kin EuphoricsMostly accurate81%47 flagged2026-07-14
  7. 07LemmeMostly accurate81%43 flagged2026-07-14
  8. 08Rare BeautyMostly accurate81%28 flagged2026-07-14
  9. 09PoppiMostly accurate82%70 flagged2026-07-11
  10. 10DavidMostly accurate83%52 flagged2026-07-14
  11. 11Dr. SquatchMostly accurate84%82 flagged2026-07-11
  12. 12GrunsMostly accurate84%37 flagged2026-07-14
  13. 13FishwifeMostly accurate85%27 flagged2026-07-14
  14. 14SpindriftMostly accurate87%62 flagged2026-07-12
  15. 15Bloom NutritionMostly accurate87%56 flagged2026-07-12
  16. 16GhiaMostly accurate89%43 flagged2026-07-12
  17. 17RhodeMostly accurate89%37 flagged2026-07-11
  18. 18Prime HydrationMostly accurate90%63 flagged2026-07-12
  19. 19Athletic BrewingMostly accurate90%49 flagged2026-07-12
  20. 20Jeni's Splendid Ice CreamsMostly accurate90%42 flagged2026-07-14
  21. 21Bang EnergyMostly accurate90%39 flagged2026-07-12
  22. 22GrazaMostly accurate90%32 flagged2026-07-14
  23. 23Coca-ColaMostly accurate91%78 flagged2026-07-11
  24. 24Liquid I.V.Mostly accurate91%74 flagged2026-07-12
  25. 25CelsiusMostly accurate91%70 flagged2026-07-11
  26. 26BODYARMORMostly accurate91%62 flagged2026-07-12
  27. 27OatlyMostly accurate91%53 flagged2026-07-11
  28. 28Magic SpoonAccurately represented92%109 flagged2026-07-12
  29. 29Monster EnergyAccurately represented92%60 flagged2026-07-12
  30. 30Liquid DeathAccurately represented92%41 flagged2026-07-11
  31. 31Vita CocoAccurately represented92%37 flagged2026-07-12
  32. 32Red BullAccurately represented92%32 flagged2026-07-12
  33. 33Momofuku GoodsAccurately represented92%9 flagged2026-07-14
  34. 34PepsiAccurately represented93%51 flagged2026-07-12
  35. 35vitaminwaterAccurately represented93%49 flagged2026-07-12
  36. 36AG1Accurately represented93%36 flagged2026-07-11
  37. 37ChobaniAccurately represented95%62 flagged2026-07-11
  38. 38GatoradeAccurately represented97%66 flagged2026-07-12

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